Exhibitions are a great way to get your work out there and network whether you are an independent artist or an owner of a successful business. But for people to actually notice you at these events you need to stand out in some way. Focusing on your stand is the way to go. People will be constantly walking and looking around which means you have the chance to grab their attention. A good way to do so is with a good exhibition stand.
Grab People’s Attention
The attendees walking around at these events will probably glance at your stand for only one or two seconds before looking away. They will not even remember you if you did not catch their attention. This is why it is very important to put effort into your exhibition stand. Invest time into designing a nice stand – you can never go wrong with putting an extra effort. People judge books by their covers, you need to take advantage of this.
Make a Right First Impression
Since you have about three seconds to make people remember you before they look away and forget you, grabbing their attention is not enough. To be memorable, you need to actually do something with it. Putting a huge blinding disco ball on top of your stand might sound like a nice idea, but it is not always appropriate. You need to catch their eye in a tasteful manner, or at least in a way that will make them want to learn more about your business. It is your chance to make the first impression, and you better make it a good one. It is essentially what people will remember about your brand. Let it say something important about your company.
Ust its Free Promotion Potential
How many times have you seen people take a picture in front of some sort of stand because it had a fun or appealing design? In this age of constant sharing, you will be missing out if you do not use the opportunity to get people to promote your business for free. If you have some sort of fun and interesting stand at an exhibition, people will probably want to take a picture with it. For example, if you have a comic foreground, people will be posting pictures of it, and automatically promoting your business. You can do much more than just a comic foreground, of course, your imagination is the limit. But no matter what you choose, make it relevant to your brand.
Communicate with Your Customers
This might seem obvious but probably the number one reason to have a stand at exhibitions is to be able to talk about and promote your business directly to potential customers. You can tell them about all the ins and outs of what you do. Most importantly, they will be able to put a face to the business. It is your chance to show that a human being is standing behind a brand and not an army of nameless robots.