Top 6 Reasons Why Responsive Web Design is Important

January 19th, 2018

As you all may know, responsive web design is accountable for creating flexible and responsive web pages for the sake of optimizing users’ browsing experiences across all devices. We got that right! But, have you ever wondered why you should actually make the effort to develop a responsive website, where all the current webpage development technology would be included? Well, to drop that bomb, nearly 8 in 10 customers would stop engaging with your content if not displayed well on their device. How is that for you?   Now, that we got your interest in responsive web design (didn’t we?), let’s one by one discover the top 6 reasons why having a professionally developed responsive web design is actually important. Here we go!   Reason #1: Mobile Usage is Dominating   Hello? Have you been outside lately? If yes, you most definitely will give us a nod of agreement on the fact that mobile has taken over the world. Let’s talk stats! As of August 2017, there are 3.5 billion mobile internet users in the world. And, as of September 2017, mobile drives 52.99% of all traffic. Not much room for a disagreement, huh?     That’s why nowadays it is so crucial to have a professionally developed responsive webpage that has the optimal layout no matter on what size of a screen. Greater versatility of your webpage is and will continue to be one of the keys to winning the hearts of your mobile-user-customers.   Reason #2: Time is Money   Without question, developing a single responsive website is a lot less time consuming than creating stand-alone websites for every device type. Moreover, creating a single professionally developed responsive website will eat up a lot less money from your pocket than the alternative option. Makes sense, right? In the end, “Time is Money.”     Yet, may happen, developing that responsive website turns out to be more expensive than developing two completely separate websites, don’t get disappointed! And, don’t panic! Seriously! Trust us, and go for that higher-yielding investment. Why so? Because, maintaining two separate websites will require many additional costs for testing, supporting, special configurations, content creation etc. You will feel a headache in the long run. So, be smart, and develop one responsive webpage that will save your most valuable resources: time and money.   Reason #3: User Experience Matters   Content is king, we don’t argue with that! Yet, if you don’t manage to provide your webpage visitors a great user experience, they are most likely to “X” you in a matter of a second. Not even your piece of “cake” content will help here! Harsh, we know! But if you truly want to keep your visitors interested and engaged in your website, a responsive web design is what should become your friend. Whether people are visiting your website from a desktop, tablet, smartphone or smart TV, it should be your job to ensure their positive experiences all along. Of course, if they experience much of zooming, shrinking and pinching on their screens, no repeat-visits you will ever get.   Furthermore, your web pages’ loading time should be less than 3 seconds. That’s how short your visitors’ attention span can be! Face the reality, my dear! Embrace responsive site design, including techniques like caching and responsive image display, to ensure your visitors’ satisfaction with quick loading times. And, guess what? They will stay!   Reason #4: Bounce Rates Decrease  

They will stay! They will stay! We can’t stress enough how important it is that they stay. As we learned already, thanks to a responsive web design, the positive user experiences will make your customers stay on your website! Great! Now, think about the bounce rate that will decrease thanks to their staying. It is no secret for you anymore than a responsive and optimized webpage will be your partner in success for engaging your visitors to explore that one more page of yours. No bounces whatsoever! And, guess what (yeah, guess again)? Your SEO will be better off than ever!

Now, it is time for the most important reason and anticipated result of having a responsive web design. That’s right! The higher conversion rates! Who wouldn’t want their website to be effective in converting new customers and earning higher incomes? Not us! Not you, definitely!