When doing an e-commerce website design (or any other website actually), we must never stop walking in the customers’ shoes. This is what the whole UX thing is about, isn’t it? But we only have one perspective: our own. And we need to follow all the comments and requirements of other users. Well, this is what we do at NDigitec Premedia.
So, there are a few things that we always make sure to take into account when we design an e-commerce website. They make our end customers feel like they are in a dream market. Now let’s find out what are our top 7 rules and why it is important to follow them.
1. Voice Recognition
One of the things that today’s users often want and don’t get. If “okay google” can take a user to your store, then the store is more likely to get the young users’ attention (and money). When these users are already on your website, they need the possibility to navigate with voice commands.
Every step that a customer could make with clicks/taps must be available through speech. The experience is much like walking in a VR store. Besides, voice recognition is sometimes a vital tool for website accessibility.
In some countries, the law regulates web accessibility. This means that any website you develop must be adjusted to the requirements of people who otherwise would have difficulties in accessing your content. It is mostly done for people with disabilities. But even for the states where it isn’t regulated, why not allow all the people to make purchases at your store? It both shows your respect to the inclusive environment and widens your target market.
3. Perfect product images
Whether we use photos or videos for a product, the quality of all media files is essential. Otherwise, it will look like entering a store and checking out untidy items.
For a product photo, try to show the product from different angles. A customer wants to feel like in a real-life store, where they can touch the product and look at every detail. Also, if there are small details, don’t underestimate the zoom option. Anything that brings the product closer to the customer is a great option. For bringing them even closer than ever, e-commerce websites have adopted the AR/VR options.
By the way, for professional photography services in Dubai, check out the photography section on our website.
What can make a better feeling of real-life shopping than augmented or entirely virtual reality?! Today many stores use these technologies to make everything look more and more real. When you visit a website and surf from one page to another, it requires you to make many steps even before getting to the checkout page. And then the checkout alone can take a lot of unnecessary clicks. With a VR or AR environment, it all becomes much easier: the customer walks into the store, watches and chooses the items they like. In this environment, even the checkout is much simpler, just like IRL. By the way, AR also provides excellent tools for real-life stores. The option of trying clothes on by holding them in front of a mirror was introduced even before augmented reality was widely known as such.
5. Fewer Steps
Make it as short and quick as possible. The longer path from your homepage to the after-checkout “thank you” page, the more chances that a customer will quit halfway through the purchase. You can make it easier, we believe in you! There is no need for 4 or even 5 pages in the checkout stage when you can have all the steps in 1 or 2 pages. And think about your own resources: do you want all that extra job? Well, the customer doesn’t want it either. Your e-commerce website design must attract and keep the customers, not scare them away.
6. More Payment Methods and Currencies
When every customer of your e-commerce platform is from the same state, you might think that they would use the same currency and a couple of popular payment methods. No, actually, they mostly don’t. You never know where their bank accounts are and what currencies they feel comfortable to use. Moreover, there are cryptocurrencies that you should never undervalue. Let’s say you’re an e-Commerce Website Development Company in Dubai (like NDigitec Premedia). It would be naive to think that all your customers pay in EAD. We’re not telling you to add all the currencies and payment methods that exist in the world (unless you need to), but do a small research to see what you can add to bring your online store more value.
And when the store is ready, it’s time to start the digital marketing campaign to make it work.
7. Mobile, Mobile, and MOBILE
Initially, we were not planning to mention this point. Because who doesn’t know that mobile is key. And then I came across a platform where I simply couldn’t check out. After digging through the whole app, I contacted their support, and you know what? They were not accepting payments in the mobile app! And the mobile site worked the same way. I had to log in from a desktop computer. They were still working on the app, you see. It was urgent, so I used my office computer to pay. But come on, I don’t even know how safe that was. Maybe they use a keylogger here or something else. If it weren’t that urgent, I would not pay that website a penny. And I’m certainly never going back to them.
If you don’t have a mobile app, at least make your e-commerce website design responsive for all carriers.
Have any questions about online store development? Feel free to contact us, and our team will answer any questions.