7 of the Biggest Success of NDigitec – 2018 has been an important year for NDigitec. It was a year fool of interesting projects and many accomplishments. We cooperated with some of the best companies in the world to create exciting ads that we feel very proud of. Now, when 2019 is already here, and we wanted to look back on some of the projects we have done, and share with you our favorites.
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Huawei
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One of the projects we feel the proudest of is a series of viral ads that we have created in cooperation Huawei, for their new smartphone Huawei Mate 10. We attempted to create a series of entertaining commercials that showcased what the phone is all about and promoted Huawei as a brand.
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Huawei is famous for their affordable and high-quality technologies. But their presence in the UAE is not as strong as in some Western and Asian countries. So, our task was to introduce the brand to a local market and connect it with a culture in a creative way.
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That is how we came up with the concepts of our campaigns. Three out of five ads we have produced show the qualities of the phone. Two other commercials, including the Huawei commercial for Ramadan, and the viral ‘Who is Huawei?’ were more about the brand itself. You can check out the videos below.
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Akyumen
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We are proud to have had worked on the commercial for Akyumen — the smartphone with a built-in projector. In the ad, Suzan Najm Aldeen speaks about the features of the new phone and the value of new technologies. The video targets two different demographic groups. The commercial also features Aasim Saied – the inventor, chairman, and CEO of Akyumen. It is a simple, but effective ad that shows both the benefits of the technology and its value for each demographic it targets.
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ECOLO air Freshener
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Another exciting project we have completed was ECOLO air Freshener. Ecolo is more than an ordinary air freshener, and we wanted to show it with our ad. Ecolo is an effective solution against any odor. In our CGI film, we demonstrated the unpleasant smell problems that people face multiple times, and then gave the solution we came up for. It turned out to be an impressive ad, that our customers really enjoyed.
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When showing a person encountering bad odors, we have intentionally created negative emotional background via sounds and visual graphics. It was done to remind people about their own bad experiences. After that, we broke the negative mood by offering a solution. We showed how Ecolo works and showed what exactly is going on a molecule level.
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GULF Capital
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The next project we are happy to have worked on is a CGI-heavy advert for Gulf Capital – the investment company, uniquely focused on the Gulf countries. The main goal of the commercial was to present the objectives and ideas of Gulf Capital and showcase the company’s plans for the future.
The CGI short film created by the Premedia team of NDigitec presents what Gulf Capital is all about. It is a simple and informative video that can quickly introduce anyone to the company.
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Honor
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We were happy to have worked on the commercial for the new 7X Honor’s phone. The phone has the following key feature: full view display, burst photo mode, low light capabilities, and allows you to take selfies just by signaling with your hand or palm. NDigitec was given a task to showcase all of those features of the phone in a simple, but yet attractive ad that will interest the people.
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NDigtec produced two ads trying to highlight all of those features of the phone. Whenever the first ad showed that the phone could be easily used in the adventurous setting, the second advert showed that the phone is a perfect choice for women who are passionate about what they do. To create smoother images, the phone uses 4 different cameras and can maximize the beauty of all your photographs.
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To showcase the benefits the new phone has to offer, we have produced a short film that features two women. Even though they are different, they have a similar goal. Both women want to the world to know what their passions are. And the phone helps them to get their message across.
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The Abor School
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The next film at Digitec we have created for the Arbor School. The school offers a high-standard education in the UAE, with top-class facilities. It uses climate-controlled biodomes and learning gardens. The school also has educational spaces that can engage children in a profound understanding of their ecology and environment.
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At NDigitec Premedia, we had to demonstrate the school grounds and the exceptional facilities with 3D computer-generated imagery. In order to appeal to parents, NDigitec’s creative team produced a CGI video tour across the school grounds.
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At the last, our New Year congratulations
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The last but not the least important video that we have produced the past year is the new year congratulation from our NDigitec Family to all of you. It is full of warmth and our sincere wishes for all the people that have been following our updates. We hope that you will have a great year together with us, and we will keep on surprising you with new concepts and ideas.
