2018 is here! So are the new trends in digital marketing that will need to be addressed and planned for the year ahead. Are you ready? Good! Now, learn and include these 4 major digital marketing trends for 2018 in your new year’s digital marketing strategy, and you won’t, for sure, miss any opportunity to meet your customers in the digital world! So, let’s get started now!
55% of people around the world watch online videos every single day. Pretty impressive, huh? That is the reason why video, as a form of digital content is on the rise for 2018.
People love watching videos, and they will continue doing so in the future ahead. It is predicted that by 2019, global consumer Internet video trafficwill account for 80% of all consumer Internet traffic .
Moreover, video content seems to be on the rise especially on social media. Facebook users, on average, watch 8 billion videos per day. 82% of Twitter users watch video content on Twitter. And, YouTube, on its end, generates a billion hours of video views each day.
These statistics do prove a lot! Brand films, company culture videos, animations videos, educational videos, explainer videos, video documentaries, live videos, 360° experience videos … videos and videos! Whatever form of video content you choose to use, it’s got to bring you greater engagements.
So, businesses that fail to integrate video marketing in their digital marketing strategies for 2018, will, for sure, miss the opportunity to engage with millions of potential and current customers. Missed opportunities — missed business! Who would want that, right? Not you!
Customers are on the wait for more personalized experiences with brands in 2018! You better be sure about it, and you better act on it!
A report by Accenture states, that 75% of consumers are more likely to purchase from those retailers, who are able to call them by name, provide offers based on past purchases and are aware of their whole purchase history.
What more can be said here? Hyper-targeting and focusing on personalization across all interactions with your brand will create its way for your business’s success in 2018.
As a matter of fact, pay attention to the latest technological advancements, and how you can use them to provide greater personalized experiences to your customers. Can you think of any? Well, here is a hint or two for you — Artificial Intelligence and ABM (Account Based Marketing) platforms! Embrace these to create “personal” and “individual” interactions with your customers on every touch point with your brand.
Social Influencer Marketing
It has already been a few years that marketers increasingly use Social Influencer Marketing to create a buzz about their products or services. And, the trend is still going to be here in 2018.
Over $1 Billion is spent on Influencers every year. Just wow! Is it worth it though for marketers, in terms of anticipated yields? Definitely! In fact, businesses generate $6.50 for every $1 invested in Influencer Marketing. Now, that’s a wow! That being said, almost 95% of marketers find Influencer Marketing very effective. No one to blame them!
Indeed, the phenomenon of trust plays a vital role in Influencer Marketing. When famous and trusted people in a niche area socially show that they use a certain product or service, their followers are more likely to trust what that product or service can do to them. Well, influencers have a way of making their followers feel in a certain way about a product or two!
Just, be aware that authenticity will be a key to Social Influencer Marketing in 2018. Now, consumers can easily spot a forced advertising, which can arouse negative emotions in them towards the brand. Thus, this year the real challenge for marketers will be to create authentic, less “staged” and more natural Influencer Marketing campaigns that will have the power to influence customers in a natural influencer-follower way.
Increasingly, consumers turn to Google Home, Alexa, or any other smart home device when attempting to make a search online. Yet, with the rising usage of mobile devices, voice searches occur not only on home devices but also on mobile. 1 in 5 online adults use voice search on their mobile. And, on Apple devices alone, 19% of people report using Siri at least once in a day.
Simply, it is more convenient for consumers: talking is way easier than typing! Thus, marketers should have an eye on voice-search friendly content for reaching to those consumers, who choose to make an online search through talking rather than typing.
The pressure is on you now! If you truly want your brand to stay ahead of the curve in 2018, you better not turn your back on these 4 major trends expected to come big in Digital Marketing. Your customers are expecting your digital presence to reflect on these changes. So, you better not disappoint them!